“The whole point of having a brand is that it’s kind of a consistent signal of something,” says Americus Reed, a marketing professor at Wharton. “Why are they doing this? What’s going on here?”Tyler … [read more]
“The whole point of having a brand is that it’s kind of a consistent signal of something,” says Americus Reed, a marketing professor at Wharton. “Why are they doing this? What’s going on here?”Tyler … [read more]