Launching a successful e-commerce company involves making a product — and then figuring out a way to sell it. One expert advised a hybrid Shopify-Amazon model.Katie Monds
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I’m trying to sell pickleball paddles online. An e-commerce expert advised me on how to make the most of Amazon and Shopify — and why paid ads are essential.
![I'm trying to sell pickleball paddles online. An e-commerce expert advised me on how to make the most of Amazon and Shopify — and why paid ads are essential.](https://i0.wp.com/paydonline.com/wp-content/uploads/2025/01/news-250x250-1-1482.jpg?resize=250%2C250&ssl=1)