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Misleading TikTok posts are going viral and driving backlash against brands. They’re part of a gift card scheme.

Sephora and Ulta have been the targets of marketing ploys on TikTok.Sheldon Cooper/SOPA Images/LightRocket via Getty Images
A TikTok video accusing Sephora of firing an employee for particip… [+7963 chread more

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