{"id":108830,"date":"2026-02-01T11:28:03","date_gmt":"2026-02-01T11:28:03","guid":{"rendered":"https:\/\/paydonline.com\/index.php\/2026\/02\/01\/misleading-tiktok-posts-are-going-viral-and-driving-backlash-against-brands-theyre-part-of-a-gift-card-scheme\/"},"modified":"2026-02-01T11:28:03","modified_gmt":"2026-02-01T11:28:03","slug":"misleading-tiktok-posts-are-going-viral-and-driving-backlash-against-brands-theyre-part-of-a-gift-card-scheme","status":"publish","type":"post","link":"https:\/\/paydonline.com\/index.php\/2026\/02\/01\/misleading-tiktok-posts-are-going-viral-and-driving-backlash-against-brands-theyre-part-of-a-gift-card-scheme\/","title":{"rendered":"Misleading TikTok posts are going viral and driving backlash against brands. They&#8217;re part of a gift card scheme."},"content":{"rendered":"<p>Sephora and Ulta have been the targets of marketing ploys on TikTok.Sheldon Cooper\/SOPA Images\/LightRocket via Getty Images<br \/>\nA TikTok video accusing Sephora of firing an employee for particip\u2026 [+7963 ch<a href='https:\/\/www.businessinsider.com\/misleading-viral-tiktok-video-brand-backlash-gift-card-promotion-2026-1' target='_blank'>read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sephora and Ulta have been the targets of marketing ploys on TikTok.Sheldon Cooper\/SOPA Images\/LightRocket via Getty Images A TikTok video accusing Sephora of firing an employee for particip\u2026 [+7963 chread more<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_ext_url":["https:\/\/i.insider.com\/697b8e00e1ba468a96aaf519?width=1200&format=jpeg"],"post_views_count":["51"],"_jetpack_related_posts_cache":["a:1:{s:32:\"8f6677c9d6b0f903e98ad32ec61f8deb\";a:2:{s:7:\"expires\";i:1782316142;s:7:\"payload\";a:3:{i:0;a:1:{s:2:\"id\";i:103836;}i:1;a:1:{s:2:\"id\";i:45979;}i:2;a:1:{s:2:\"id\";i:46294;}}}}"]},"categories":[93],"tags":[],"class_list":["post-108830","post","type-post","status-publish","format-standard","category-make-money"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/paydonline.com\/index.php\/wp-json\/wp\/v2\/posts\/108830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paydonline.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paydonline.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/paydonline.com\/index.php\/wp-json\/wp\/v2\/comments?post=108830"}],"version-history":[{"count":0,"href":"https:\/\/paydonline.com\/index.php\/wp-json\/wp\/v2\/posts\/108830\/revisions"}],"wp:attachment":[{"href":"https:\/\/paydonline.com\/index.php\/wp-json\/wp\/v2\/media?parent=108830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paydonline.com\/index.php\/wp-json\/wp\/v2\/categories?post=108830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paydonline.com\/index.php\/wp-json\/wp\/v2\/tags?post=108830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}