{"id":109293,"date":"2026-09-17T12:27:25","date_gmt":"2026-09-17T12:27:25","guid":{"rendered":"https:\/\/paydonline.com\/index.php\/2026\/09\/17\/grindr-is-betting-big-on-irl-marketing-theres-a-very-digital-reason\/"},"modified":"2026-09-17T12:27:25","modified_gmt":"2026-09-17T12:27:25","slug":"grindr-is-betting-big-on-irl-marketing-theres-a-very-digital-reason","status":"publish","type":"post","link":"https:\/\/paydonline.com\/index.php\/2026\/09\/17\/grindr-is-betting-big-on-irl-marketing-theres-a-very-digital-reason\/","title":{"rendered":"Grindr is betting big on IRL marketing. There\u2019s a very digital reason."},"content":{"rendered":"<p>Grindr is shifting its marketing into the material world.Bloomberg\/Getty Images<br \/>\nA version of this post appears in the CMO Insider newsletter.Sign up for Business Insider&#8217;s weekly ma\u2026 [+5702 chars]<a href=\"https:\/\/www.businessinsider.com\/grindr-leans-into-irl-marketing-boost-social-reach-2026-9#article\" target=\"_blank\">read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Grindr is shifting its marketing into the material world.Bloomberg\/Getty Images A version of this post appears in the CMO Insider newsletter.Sign up for Business Insider&#8217;s weekly ma\u2026 [+5702 chars]read more<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"post_views_count":["1"]},"categories":[93],"tags":[],"class_list":["post-109293","post","type-post","status-publish","format-standard","category-make-money"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/paydonline.com\/index.php\/wp-json\/wp\/v2\/posts\/109293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paydonline.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paydonline.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/paydonline.com\/index.php\/wp-json\/wp\/v2\/comments?post=109293"}],"version-history":[{"count":0,"href":"https:\/\/paydonline.com\/index.php\/wp-json\/wp\/v2\/posts\/109293\/revisions"}],"wp:attachment":[{"href":"https:\/\/paydonline.com\/index.php\/wp-json\/wp\/v2\/media?parent=109293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paydonline.com\/index.php\/wp-json\/wp\/v2\/categories?post=109293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paydonline.com\/index.php\/wp-json\/wp\/v2\/tags?post=109293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}