{"id":109304,"date":"2026-09-24T14:27:37","date_gmt":"2026-09-24T14:27:37","guid":{"rendered":"https:\/\/paydonline.com\/index.php\/2026\/09\/24\/adtech-vet-brian-okelleys-startup-is-pivoting-to-ai-agents-and-rebranding-with-a-new-name\/"},"modified":"2026-09-24T14:27:37","modified_gmt":"2026-09-24T14:27:37","slug":"adtech-vet-brian-okelleys-startup-is-pivoting-to-ai-agents-and-rebranding-with-a-new-name","status":"publish","type":"post","link":"https:\/\/paydonline.com\/index.php\/2026\/09\/24\/adtech-vet-brian-okelleys-startup-is-pivoting-to-ai-agents-and-rebranding-with-a-new-name\/","title":{"rendered":"Adtech vet Brian O&#8217;Kelley&#8217;s startup is pivoting to AI agents and rebranding with a new name"},"content":{"rendered":"<p>Apostra cofounders Brian O&#8217;Kelley and Anne CoghlanFranco Vogt<br \/>\nPivot! Adtech veteran Brian O&#8217;Kelley&#8217;s Scope3 startup is rebranding.Apostra wants to become a leader in agentic AI adve\u2026 [+7489 chars]<a href=\"https:\/\/www.businessinsider.com\/brian-okelley-scope3-rebrand-apostra-agentic-ai-ad-buying-2026-9#article\" target=\"_blank\">read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apostra cofounders Brian O&#8217;Kelley and Anne CoghlanFranco Vogt Pivot! Adtech veteran Brian O&#8217;Kelley&#8217;s Scope3 startup is rebranding.Apostra wants to become a leader in agentic AI adve\u2026 [+7489 chars]read more<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"post_views_count":["2"]},"categories":[93],"tags":[],"class_list":["post-109304","post","type-post","status-publish","format-standard","category-make-money"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/paydonline.com\/index.php\/wp-json\/wp\/v2\/posts\/109304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paydonline.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paydonline.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/paydonline.com\/index.php\/wp-json\/wp\/v2\/comments?post=109304"}],"version-history":[{"count":0,"href":"https:\/\/paydonline.com\/index.php\/wp-json\/wp\/v2\/posts\/109304\/revisions"}],"wp:attachment":[{"href":"https:\/\/paydonline.com\/index.php\/wp-json\/wp\/v2\/media?parent=109304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paydonline.com\/index.php\/wp-json\/wp\/v2\/categories?post=109304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paydonline.com\/index.php\/wp-json\/wp\/v2\/tags?post=109304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}